South West Love Food Hate Waste Campaign
Good food is something to love and relish and we can all do more to make the most of the food we buy, whether it’s using up leftovers, keen an eye on date labels or measuring our portions, and small actions such as these could save you up to £50 a month!
Each person in the UK throws away roughly their own body weight in food each year. At approximately 70kg per person and with a population of 5.2 million, this means the South West alone generates a massive 364,000 tonnes of food waste annually. This costs the average family about £610 per year, or £420 for smaller households.
For the first time all Local Authorities across the region worked together to ask people to “love food hate waste”, providing information and advice on clever shopping, using up leftovers and getting back into the kitchen for some creative cooking.
Over 6,500 people made the pledge to reduce their food waste as part of the South West Love food Hate Waste Campaign during October and November 2009. Thousands of people turned up to events and roadshows in their local area. The events encouraged everyone to think about their shopping and how they cook and store food. Visitors were given handy tips on portion size, recipes and food storage.
The campaign received the support of South West celebrities, including former Olympic swimmer Sharron Davies, BBC Radio Devon presenter Judi Spiers, and various local sports teams in the region.
In Somerset: To support the campaign the Somerset Waste Action Programme held 9 roadshows across the county. In Somerset, 10 prizes were awarded through local prize draws – 9 Food Saver Packs were given away as well as a bumper prize awarded at Somerset’s launch event.
At Somerset roadshows and working with a Diet & Fitness Club, over 1000 people found out how to reduce food waste. On average around 60% of people spoken to at these events made a pledge to waste less and save money. Including the pledges made online, over 900 Somerset residents pledged to reduce the amount of food they waste as part of the campaign.
A big thank you to those who took part, particularly those who braved the heavy rain and cold to see us!
Huge savings were made by councils working together across the South West. The campaign received funding from the Waste and Resources Action Programme (WRAP), the South West Regional Improvement and Efficiency Partnership (SW RIEP) and the Environment Agency to boost the campaign.
Remember there’s lots of tips to make the most of your food over the festive season on www.lovefoodhatewaste.com/southwest and help you waste less food and save money! |